I know, Iknow, the blog is called phoenix house and it's a pretty good name, I'm not arguing that but let me put this out there:

Gin Lane

"Drunk for a penny
Dead drunk for twopence
Clean straw for nothing"

I'm just saying

http://en.wikipedia.org/wiki/Beer_Street_and_Gin_Lane

Beer street would be cool too but Gin Lane has a ring to it